Showcasing our partners under the stars

at the LOTTO Hamburg Open-Air SchanzenKino 2026

 Every day from July 18 through August 30


Every evening for a period of six and a half weeks, we present a diverse film program. After more than 25 years, the Open-Air SchanzenKino has long since attained cult status. Situated right in the heart of Hamburg, our open-air cinema enjoys an idyllic setting within Sternschanzenpark. Unique in Germany, our open-air multiplex concept—featuring two films per evening—allows every guest to enjoy a personalized cinematic experience. Watching a movie under the starry sky remains a truly special experience that delights both our audience and our advertising partners alike. Once again this year, LOTTO Hamburg is our title sponsor.



Our Sponsors & Partners 2026



A cult event for over 25 year



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Unique in Germany: Our cinema screen wall positioned centrally on the event grounds. Using two projectors, both the front and back sides of the screen are simultaneously projected with different films each evening.

 

Sound is transmitted via wireless headphones. These allow individual volume control and guarantee an undisturbed movie experience without distracting background noise.

 

Sequence of a movie evening:

  • Admission: One hour before the film starts.

  • Still Images: 30 minutes before the film begins, the advertising block with still images starts. The advertisements are projected onto the screen in a continuous loop. Each motif is displayed for 10 seconds and shown five times per evening.

  • Commercial trailers: Immediately before the film starts.

  • Welcome speech: Shortly before the beginning of the film.

  • Intermission: Approximately halfway through the film, there is a 10-minute break. During this time, the advertising block with the still images is shown again.

  • End of the film: The venue is illuminated, and the cinema audience leaves the open-air SchanzenKino to applause.


The Benefits for Advertisers

  • Cinema advertising amidst nature holds a special appeal, thereby enjoying high acceptance among the audience.
  • A unique communication mix comprising traditional advertising and impactful below-the-line measures.
  • Ideal conditions for advertisers to reach their target audience in a targeted and high-impact manner during the summer months.


Our Sponsors & Partners 2025


Our Sponsors & Partners 2024


Our Sponsors & Partners 2023


Our Sponsors & Partners 2022